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Don’t aim for optimal—aim for less inconvenient
Pursuing 100% optimisation often creates overwhelm. You’ll make more impact by simply identifying and removing friction around the core function.
What’s one small change you can make today that removes friction from something your business does regularly?
Do you need to optimise? Maybe not…
Inconvenience gets normalised fast
Once we accept a friction point as part of the process, we stop seeing it. But small inefficiencies compound over time into costly blind spots.
Pick one system you use regularly—what’s a tiny annoyance you’ve gotten used to that’s actually worth fixing?
Do you need to optimise? Maybe not…
A system’s value is tied to how well it serves its core function
It doesn’t matter how sleek or complex your system is—if it fails at its primary purpose, it fails full stop.
Can you state the core function of your product or system in one sentence? Is every part of it aligned to deliver that?
Do you need to optimise? Maybe not…
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